US developer of performance apparel and footwear Under Armour, Inc. has appointed Peter Mahrer as president and managing director for Under Armour Europe, B.V. In his new role, based in Amsterdam, he will oversee all European operations including executing the company’s international growth strategy and expanding distribution in Europe, the Middle East and Africa. He replaces Ryan Wood who is returning to the USA.

Mr Mahrer joins the company from Puma AG where he most recently served as head of International Sales and general manager, Central Europe.