Adopting the name of its key brand product, US supplier of apparel fasteners, trim and interlining products Tag-It Pacific, Inc. has been renamed Talon International, Inc., effective July 23.

“Adopting the name of our key brand reflects our core marketing strategy to capitalise on the dramatic growth opportunities in the $7 billion international zipper market,” said Stephen Forte, chief executive officer.

The company offers a full line of metal and synthetic zippers under the Talon brand name which it markets worldwide through the company’s owned offices, agents, distributors and affiliates.