Sweden-based ski and golf wear designer Peak Performance is the new apparel sponsor for Switzerland-based UCI (Union Cycliste Internationale). Its product range covers ski, technical sports, golf and sportswear.

The first event at which the company’s performance products will appear is the UCI BMX World Championships, currently being held in Victoria, BC Canada.

It will also sponsor the UCI BMX Supercross World Cup, the first round of which was held April 13-14 in Madrid. The forthcoming events are as follows: second round held August 20-21 in Beijing China; third round held September 21-22 in Salt Lake City, USA; and fourth round held October 13-14 in Frejus Roc d’Azur, France.

UCI is the International Federation of Cycling and represents the associations of 173 countries and their National Cycling Federations.