Danish shoemaker ECCO has named Ed DiStefano as the company’s technical field representative to oversee the company’s newly launched training and outreach programmes for green-grass and off-course golf retailers across the USA.

A PGA member, Mr DiStefano will work with ECCO’s corporate staff and sales representatives to increase brand awareness and sales through promotions such as demo days, clinics and in-store events as well as helping to train retail staff in the features and benefits of ECCO’s materials, fit system and direct-injection manufacturing process.