Sales rise 6% at adidas Group

08/08/2007


Germany-based adidas Group has reported a 3% rise in currency-neutral group sales for second quarter and a 6% increase for the first half year.  

During the second quarter, group revenues grew 3% on a currency-neutral basis, driven by a strong sales increase at brand adidas as well as underlying sales growth in the TaylorMade-adidas Golf segment. Reebok sales, however, declined.

During the first six months, group revenues increased 6% on a currency-neutral basis, driven by sales growth in the adidas segment, the inclusion of an additional month in the Reebok segment versus the prior year and underlying sales increases at TaylorMade-adidas Golf. On a reported basis, however, TaylorMade-adidas Golf revenues declined, negatively impacted by the divestiture of the Greg Norman Collection wholesale business.

“In the first six months of 2007, we have built on the tremendous success of the prior year,” commented adidas AG Chairman and CEO Herbert Hainer. “Ongoing strength in key performance categories has driven solid top-line growth at adidas and like-for-like sales increases at TaylorMade-adidas Golf. We have made important investments at Reebok as we continue to implement our strategies to bring the brand back to the top of its game.”