Cádiz bucks the football-shirt trend
14/08/2007
Having just missed out on promotion to the top division in Spain last season, Cádiz CF is about to embark on what it hopes will be a more successful campaign.
This time around, the club hopes to improve its players' performance by incorporating performance textiles into the kit they will wear in training and during matches.
A contract with Elche-based footwear and sportswear manufacturer Kelme to supply the club’s canary yellow shirts expired at the end of last season. But instead of searching for a new money-spinning deal with one of the major brands, the way all football clubs try to do now, Cádiz decided to design its own kit and launch its own brand.
The brand-name is 1910, the year the club was formed and the first shirt to come out under it is something special. It is made from fabric that has advanced moisture-management capabilities, anti-microbial treatment and UV protection built in.
New signing Yago said on presenting the new new kit that he found it remarkably comfortable and pointed out that this was its most important quality. He said: “We have to wear it to work in every day, for training and for matches, and I’d say it’s ideal for that purpose.”
