Fila USA enters corporate golf market with key appointment
22/08/2007
Athletic apparel industry veteran Peter Holmberg is joining Fila USA as national sales manager for the golf and corporate division, reporting to director of golf, Jeff Clark.
Mr. Holmberg joins Fila USA after spending the past nine years at Ashworth, where he held a variety of sales and product marketing positions and was instrumental in the launch and development of its corporate division.
Most recently, he was the executive vice-president for sales for the Ashworth brand and for the licensed Callaway Golf Apparel brand. Prior to Ashworth, Mr Holmberg held senior sales positions with Cutter and Buck where, again, he started the corporate division.
In his Fila role, he will focus on increasing golf apparel distribution in specialty trade channels as well as guiding the company’s entry into corporate sales. He will oversee the golf sales force and will recruit new members to join the sales team to penetrate additional markets around the country.
“Peter’s industry experience is extraordinary,” said Jeff Clark on announcing the appointment. “He brings creativity and a strategic mind to guide the golf business to the next level and introduce Fila Golf to corporate America. We look forward to continued growth in this highly visible category.”
