New CEO hopes to make sparks fly at Helly Hansen
29/08/2007
Outdoor brand Helly Hansen has turned to the electrical goods industry for its new chief executive.
The Norwegian-based apparel and footwear brand has named Peter Sjölander, who served as senior vice president for products and branding at Electrolux until this appointment, as the new head of its business. However, Mr Sjölander did spend 15 years at Nike earlier in his career.
Helly Hansen has also appointed a new chief financial officer, former Boston Consulting business change specialist Knut Are Høgberg.
