When cycling met Swarovski
31/08/2007
Among the things to see at the IFMA exhibition in Cologne, which will take place between September 13 and 16, will be a women’s racing bike worth €20,000.
The white bicycle will have glittering crystal stones from Swarovski on its frame, and python-skin coverings on the saddle on the handlebars.
The bike is made to look like an exclusive wristwatch and is a collaboration between gear manufacturer SRAM and jeweller Manfred Hielscher, a great cycling enthusiast.
Both partners argue that there is a connection because bikes and watches both require high-quality mechanical components and absolute precision.
