Hyosung introduces "world's most comfortable elastane"
03/09/2007
Textile manufacturer Hyosung launched a new product under its Creora brand at the Interfilière exhibition in Lyon at the weekend.
With the name Creora Comfort, the company claimed this new addition to its product range was "the most comfortable elastane in the world".
With the name Creora Comfort, the company claimed this new addition to its product range was "the most comfortable elastane in the world".
It said the new fabric had soft stretch and powerful recovery for enhanced comfort and broader size range fit. Other qualities Hyosung highlighted were its "excellent hand and superior drape" and new anti-static properties.
The manufacturer says it has developed the new elastane to meet the consumer need for enhanced comfort. Its research indicates this one of the key purchase-drivers, along with fashion, colour and style.
Translating this into a message to consumers, Hyosung's claim is that garments made with the new fabric will be easier to put on and take off, and wear all day long.
Translating this into a message to consumers, Hyosung's claim is that garments made with the new fabric will be easier to put on and take off, and wear all day long.
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