Berghaus opens flagship store
03/09/2007
Outdoor brand Berghaus has opened its first flagship store, in the Gateshead MetroCentre in the company's home region of north-east England.
The store, owned and operated by the brand itself, is theUK
At the opening ceremony—carried out by two top-level climbers, Sir Chris Bonington and Leo Boulding—Berghaus brand president, Richard Cotter, said: "These are very exciting times for Berghaus. Our roots are in north-east England and the MetroCentre has provided us with an outstanding opportunity on our doorstep to directly deliver the brand experience that we aim to promote globally."
Sir Chris Bonington, who serves as the company's chairman, commented: "For five decades I have been on a continuous adventure, seeking out new challenges and unexplored regions of the world. For much of that time, Berghaus kit has been my constant companion and now the company is starting a new adventure of its own. The store design is stunning, the people running the store are committed experts in their field and of course the products on display are outstanding. I am sure that this will be a great success."
The store, owned and operated by the brand itself, is the
At the opening ceremony—carried out by two top-level climbers, Sir Chris Bonington and Leo Boulding—Berghaus brand president, Richard Cotter, said: "These are very exciting times for Berghaus. Our roots are in north-east England and the MetroCentre has provided us with an outstanding opportunity on our doorstep to directly deliver the brand experience that we aim to promote globally."
Sir Chris Bonington, who serves as the company's chairman, commented: "For five decades I have been on a continuous adventure, seeking out new challenges and unexplored regions of the world. For much of that time, Berghaus kit has been my constant companion and now the company is starting a new adventure of its own. The store design is stunning, the people running the store are committed experts in their field and of course the products on display are outstanding. I am sure that this will be a great success."
Share this story:
