Fila appoints licence partner for whole of Latin America
11/09/2007
Fila has signed over its entire Latin American business for apparel, footwear and equipment under licence to Brazil's DASS Group.
The deal covers the Caribbean, Central and South America, with DASS now picking up all existing Fila licence agreements in the region.
DASS has been the licence-holder in Brazil for several years and Fila chief executive, Yoon-Soo Yoon, said on making this latest announcement that it had been "extremely successful" in developing the Fila brand there.
Both companies have said they will work together to "reinvigorate the Fila brand" in Latin America. They will focus on "consumers who define sport outside traditional convention, prioritising comfort and fit, and by celebrating individuality in sport and life".
Share this story:
