Custom-fit drivers for greater power and accuracy

13/09/2007


TaylorMade-adidas Golf has added a new online fitting system to its website. The tool is designed to give customers the opportunity to order a driver that is custom-fitted their swing characteristics.

The system invites players to enter information on the distance they can drive the ball, shaft type, accuracy, trajectory and shot shape. The system uses the data to decide on the driver model, loft and shaft that will best help each golfer improve their distance and accuracy.

Visitors to the website can print the results and take them to a local retailer or TaylorMade custom-fitter to verify the exact specifications.