REI launches apparel eco-labels
25/09/2007
Initially, more than 40 of its brand styles will be labelled as eco-sensitive, with additional offerings scheduled for the coming seasons. The new eco-friendly offerings, which will be available next month, form part of the company’s strategy to reduce its environmental footprint.
It currently uses organic cotton, bamboo, hemp, organic wool, post-industrial recycled polyester, recycled polyethylene terephthalate (PET) plastic and polylactic acid (PLA), a polymer derived from starch-rich products such as corn in its products.
Vice president of gear and apparel, Lee Fromson, said: "Many of our customers recognise that their purchase decisions have a direct impact on the natural world, and we are committed to offering alternatives that are more environmentally friendly."
Vice president of gear and apparel, Lee Fromson, said: "Many of our customers recognise that their purchase decisions have a direct impact on the natural world, and we are committed to offering alternatives that are more environmentally friendly."
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