Reebok sponsors breast cancer event
Reebok has been named official global footwear and apparel sponsor of the 2008 Avon Walk Around the World for Breast Cancer.
A series of Avon Foundation events to raise funds for breast cancer awareness, have involved more than 600,000 people and raised over $52 million since its inception in 2005.
Reebok has featured the symbolic Pink Ribbon on footwear, apparel and accessories as well as donating money to the cause. Its Pink Ribbon collection will be sold at stores in more than 51 countries next year and, in countries that are hosting Avon Walk Around the World for Breast Cancer events, all Reebok locations will carry the merchandise.
Its footwear customisation website will also allow people to personalise the company’s limited edition Pink Ribbon shoe with initials. A percentage from each pair sold will be donated to the Avon Foundation.
