Cherokee names new brand executive
05/10/2007
Brand management company and licensor Cherokee Inc. has appointed Lourdes Mestre brand director for Mexico and Central and South America.
The company says Ms Mestre’s background and language skills will be invaluable in promoting and managing its brands in these areas.
The company’s partners include Comercial Mexicana in Mexico, Falabella’s Tottus Stores in Chile and Peru, and recently added Grupo Pão de Acucar in Brazil.
It has licensing agreements across a number of categories, including family apparel, fashion accessories and footwear and owns the Cherokee, Sideout, Carole Little brands, among others.
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