Magicmirror tested on Gardeur clothing
The magicmirror, which was first introduced by Avery Dennison-owned Paxar earlier this year, is currently available for customers to experiment with in Essen, Germany, as part of a large-scale RFID field trial.
Avery Dennison Retail Information Services group is also supplying all the hangtags and adhesive labels for the 30,000 items of Gardeur clothing at the Galeria Kaufhof shopping centre.
The radio-frequency identification system enables data and images to be transmitted to the surface of the magicmirror, offering consumers additional product information. So when a customer tries on a pair of trousers or holds the item in front of the mirror, the characteristics of the garment and care instructions are projected onto the surface of the mirror. Members of staff are able to use their mobile hand-held scanners to quickly check the availability of other sizes and colours, either on the shop floor or in the warehouse.
Avery Dennison’s printer, the Monarch 9855 RFMP ME has been used to print the RFID labels. This device operates in UHF Gen2 mode with 868 megahertz to print and encode both RFID hangtags and adhesive labels with integrated chips. The Monarch 9855 was the first system of its kind to read and encode RFID tags in line with the UHF protocol Gen2 according to European specifications. It also prints barcodes and other visual information.
