Hi-Tec Sports USA partners with Bordan - sportstextiles: Lea SportsTextiles

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Hi-Tec Sports USA partners with Bordan

19/10/2007

Hi-Tec Sports USA and Bordan Shoe Company have entered into a licensing agreement to sell Hi-Tec Athletic footwear in the US and Canada.

Hi-Tec Athletic, which is already established in Europe, is hoping Bordan will help it break into the North American footwear market.

The project will be launched for spring/summer 2008 and will feature running, trail running, walking and cross training products.

President of sales and marketing for Hi-Tec Sports USA, Bill Berta, said: "Running and cross training products have the most immediate opportunity and promise.”




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