When he joined sports and outdoor brand Hi-Tec in 2002, CEO Martin Binnendijk’s prime objectives were to make the company a more consistent, brand focused operation. Now, five years on, both the Hi-Tec and Magnum brand are seeing healthy global growth.

Mr Binnendijk has focused a large portion of his recent activities on the company’s infrastructure in the Far East involving various manufacturing and sourcing projects. He has also been instrumental on the opening of Hi-Tec China, signing a brand new 30-year licensing agreement.

With the recent departure of David Goulding, who has now left the company, Mr Binnendijk is to become president of Hi-Tec Europe.

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