Reebok North America names new president
Reebok International has appointed Matt O'Toole president of Reebok North America, the brand's largest business unit. Mr O'Toole is currently president and CEO of Reebok-CCM Hockey but will take up the new appointment on November 5. He will continue to report directly to the company’s president and CEO, Paul Harrington.
He will be responsible for all of the region's brand operations, including marketing, product merchandising, sales, finance, operations and owned retail stores. In addition to focusing on Reebok's global priorities of running and women's, Mr O'Toole and his team will work on the brand's existing North American assets, including the partnerships with the National Football League, the National Hockey League and Major League Baseball, to help regain Reebok's positive momentum in the region.
Prior to his current role, Mr O'Toole served as The Hockey Company's senior vice president of marketing and sales and also spent ten years with Wilson Sporting Goods.
The company is now looking for a new head of Reebok-CCM Hockey, based in Montreal.
