NikeiD arrives in London
01/11/2007
Nike has opened a new NikeiD studio, which offers an advanced customisation service and can be found at the NikeTown store in central London.
The studio gives consumers a hands-on design experience and allows them to personalise sports footwear, apparel and equipment using the NikeiD.com online design process. Help is also from trained design consultants is also available.
The NikeiD business has more than tripled since 2004 with more than 3 million visitors accessing the site every month.
"The world has changed. Consumers interact with brands on their own terms," said Trevor Edwards, vice president, brand and category management.
The new London studio is similar to the company’s New York unit, which was opened in October. It has also set up pilot NikeiD spaces in Paris and Osaka.Share this story:
