Brandix becomes ‘Business Superbrand’
Sri Lanka-based branded apparel company Brandix has been accorded ‘Business Superbrand’ status in the apparel sector by the Superbrands Organisation, an independent authority that identifies outstanding brands globally.
The rating follows an evaluation by a Business Superbrand Council and is based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptance.
The company posted revenues of $320 million for the 2006-07 period and operates more than 25 manufacturing facilities in Sri Lanka and India. It is the largest apparel exporter in Sri Lanka and provides direct employment to more than 22,000 people. The group sells casual, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread and accessories. It also offers wet processing and finishing and fabric printing.
