Sports apparel to fetch $126.8 billion by 2010
According to a new report from Global Industry Analysts, Inc. entitled ‘Sports and Fitness Clothing: A Global Strategic Business Report’ the global sports and fitness clothing market is to achieve revenues of $126.8 billion by 2010. The industry continues to grow as a result of increased participation in sports and the “rapidly aging-but-active population”. Further growth has come from increased interest in activities such as yoga and jogging.
The report shows that the blending of sportswear, leisurewear and fitness clothing has led to changes in target audience. Fitness apparel is starting to combine functional performance and style, with the spotlight largely on fabric type. Performance fabrics such as lightweight, breathable micro fibres and micro fleece fibres are rising in popularity and demand, and those with moisture management features are expected to drive demand for contemporary sports and active outdoor wear. Online sales have also helped to generate sales, particularly among the younger generation.
The US dominates the market, with a share of more than 62% in 2006, followed by Europe and the Asia-Pacific region. The latter has been boosted by strong GDP growth, higher standards of living and disposable incomes, and greater participation in outdoor activities. The region’s sports and fitness clothing market is worth approximately $14.3 billion. Meanwhile, the fitness clothing market in Europe is expected to be worth approximately $15.8 billion in 2010.
