Nike ACG at Dick's Sporting Goods
Sporting goods retailer Dick's Sporting Goods has launched exclusive styles from the Nike ACG (all conditions gear) range, a collection of active and outdoor apparel. The line includes jackets, trousers, layering t-shirts and accessories.
Senior vice president and chief marketing officer of Dick's Sporting Goods, Jeffrey Hennion, speaks of the "proprietary technology and performance fabrics” offered in the range, which is geared towards the active consumer.
Garments are available in a base assortment of neutrals such as khaki, black and white, coupled with a variety of eye-catching tones such as dark orange for men and paradise aqua for women.
Each item features a comfort control system incorporating either Nike Dri- FIT for moisture wicking, Nike Therma-FIT for warmth and insulation or Nike Storm-FIT for full-weather protection. The range also features Nike Thermal-Sphere technology, a three-dimensional fabric for warmth and insulation.
