Nike has named Bert Hoyt as vice president and general manager of global football, one of its largest divisions. Mr Hoyt will report to vice president of global brand and category management, Trevor Edwards.

Mr Hoyt has almost 20 years of experience in the sporting goods, footwear and apparel, including almost a decade at Nike. His most recent role was vice president and general manager of the Nike German Alpine Region, which includes Germany, Austria, Switzerland and Slovenia.

From 2003 to 2005, Mr Hoyt served as vice president of commerce inEurope, Middle East and Africa (EMEA).

He succeeds Joaquin Hidalgo, who has been leading the global football business for the past year in addition to his role as vice president, global marketing.

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