Sportswear company Craft has named Hans Larsson as managing director, based at its headquarter offices in Boras, Sweden. Jens Petersson, who has held the position since 1999, has been promoted within parent company New Wave Group and is now business area manager for the consumer division.

Mr Larsson has been with Craft since 2004 and previously served as sales manager, Sweden.

Craft develops clothing to withstand extreme conditions and works closely with various sponsored athletes and national teams. Its focus is largely on cross-country and alpine skiing, biking, and running.

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