Scion buys Artful Dodger

08/11/2007

Scion, LLC, a joint venture between Iconix Brand Group, Inc. and Shawn 'Jay-Z' Carter, has acquired the Artful Dodger brand from Sovereign State, LLC. for approximately $15 million.

High-end apparel brand Artful Dodger is an exclusive, sold at specialty stores such as Harvey Nichols in the UK and as well as boutiques in the US.

In connection with the acquisition, Scion has entered into a multi-year exclusive license with Signature Apparel Group for Artful Dodger men's and women's sportswear. Artful Dodger founder, Scott Langton, will join Signature in his current role as creative director and head designer.

Scion is currently evaluating a number of licensees beyond the core sportswear license including footwear and outerwear to transition Artful Dodger into a lifestyle brand.