Ethical online fashion retailer Adili launched on the junior AIM (Alternative Investment Market), a sub-market of the London Stock Exchange, having started trading just over a year ago. It has sold 20% of the business in order to allow the company to expand and to develop its own brand.

The company was co-founded by former ASOS director, Quentin Griffiths, and sells clothing and accessories based upon fair trade, organic and environmentally or socially responsible principals. Adili means ”ethical and just” in Swahili.

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