Lululemon refutes seaweed allegations
Canadian yoga-inspired athletic apparel company lululemon athletica has responded to recent allegations which suggested that its VitaSea product line does not provide the benefits described on its garment care and content labels and that it is actually no more beneficial to the wearer than cotton fabrics.
It has conducted new tests which it claims confirm the presence of vitamins, minerals and amino acids in the fabric. To create the fibre, SeaCell, a seaweed derivative, is combined with a cellulose material.
A statement said that: “Recent tests on the VitaSea fabrics were performed in June 2007 in the SGS Laboratory in Hong Kong as well as confirmatory retesting conducted last night [November 14] in the SGS Hong Kong lab. Findings from SGS confirmed that the fabric contains the lyocell fibers consistent with the care and content labels on the product.”
CEO, Robert Meers, said: “Product quality and authenticity are of the utmost importance to lululemon. Integrity goes to the core of everything we do and is at the heart of our relationship with our guests. For this reason, we test our products for content using a leading testing facility. We absolutely stand behind our products, our processes and refute any claims in recent press reports to the contrary.”
