New collaboration from adidas and Diesel

21/11/2007

Italian designer clothing company Diesel has teamed up with Germany-based sports apparel manufacturer adidas Originals to produce a new adidas Originals Denim by Diesel range, which will be launched on February 1, 2008.

This is the first denim collection to result from the four-year partnership between the brands and features a line of detailed, premium denim garments.

Two male and two female models in four different washes will be available exclusively at adidas Originals stores for the spring/summer 2008 season.

CMO adidas sport style division, Hermann Deininger, said: "Now when a consumer walks into one of our stores, we can offer them a complete look - from a track top to jeans to a pair of sneakers.”