New senior appointments at Nautilus
Washington-based fitness apparel and equipment company Nautilus, Inc. has named four new members of staff as part of a restructuring plan devised by Bob Falcone, the company's recently appointed president and chief executive officer.
James Heidenreich will join the company on December 3 as senior vice president, global marketing and chief marketing officer, reporting to Mr Falcone. He has more than 15 years of brand marketing experience, including time at Riddell Sports Group. Aaron Brotherton has been named director, direct response TV and creative development, as of December 10 and reporting to Mr Heidenreich.
The company also created two new general business manager positions, Mr Falcone. Caroline Howe has been appointed senior vice president, general manager, effective December 3. She has more than 20 years of brand and business management experience, and joins the company from American Sporting Goods Corp. Kenneth Fish will be senior vice president, general manager from December 3. He currently serves as vice president, global finance.
