Jordan and Levi's launch new men’s range

27/11/2007
Nike subsidiary Jordan Brand and jeans manufacturer Levi Strauss & Co. have teamed up to create a new men’s range named the 23/501 collection, which will be available from March 2008.

The two companies have combined Air Jordan Retro 1 style sneakers with a pair of co-branded Levi's Original 501 jeans and a signature t-shirt featuring graphic artwork from both brands. The pieces will be sold as a set and will come in specially designed packaging.