Eco friendly women's line launched

29/11/2007

A new clothing brand claiming to be environmentally friendly and inspirational for women has been launched. Trust Your Journey has been designed by former Columbia Sportswear executives, Beth Brownlee and Ruth Nichols.

Ms Brownlee was inspired to name the brand when she was diagnosed with breast cancer and a friend encouraged her to "trust her journey." "I want to let women know that they are not alone in their fight. Sometimes it's little things that inspire us to overcome obstacles, great or small. Trust Your Journey celebrates all women and wants to support them," she said.

The line includes shirts, fleeces, hats and bags made from 100% organic cotton printed with water-based inks. The brand also features handmade jewelry and journals made from recycled seed paper.