NPD tracks Japanese sports market
Consumer and retail information provider The NPD Group, Inc. has launched a new consumer tracking service for the sports market in Japan. It offers information on consumer purchasing, attitudes, and behaviour for sports apparel, athletic footwear and sports equipment. Existing services for the sector already exist for the US, France, the UK, Germany, Austria, Italy, Spain, Sweden and the Netherlands.
Subscribers will receive information and insights on who is buying products, where they are purchased and how they are being used. It will include sales volume, market share and consumer demographics.
NPD’s president, sports US and Asia, Esther Han, said: “Japan is the second largest sports market in the world for our clients, and NPD’s information helps businesses make better decisions and track trends.”
The largest segment for the sports market in Tokyo and Osaka is the active/sports apparel category, which accounts for 44% of the industry and generated ¥94 million ($850,000) in sales for the June to August period. The second largest category is athletic footwear, which totalled almost ¥75 million for the period, accounting for 35%. Athletic sports equipment makes up 21% with sales of almost ¥44 million and golf is the biggest sports segment, making almost ¥29 million, up 23% compared with the spring season. Other top sports categories include fitness/training, running/jogging and baseball/softball.
