The All American Football League (AAFL) has finalised its first corporate sponsorship deal with New Balance. The sportswear group will provide the new professional football league with footwear, on-field apparel and products for the League’s six teams.

The three-year $1.43 million sponsorship agreement includes exclusive rights to produce, promote, sell and market all AAFL licensed on-field apparel, signage and advertising. The AAFL will play ten games from April 2008.

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