JJB Sports buys Original Shoe Company - sportstextiles: Lea SportsTextiles

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JJB Sports buys Original Shoe Company

19/12/2007
UK-based sporting goods retailer JJB Sports has acquired the Original Shoe Company from rival group Sports Direct International for £5 million in cash.

The Original Shoe Company sells a range of branded lifestyle clothing and footwear and its clothing brands include Ben Sherman, Henri Lloyd, adidas Originals and Timberland. Its footwear brands include Lacoste, K-Swiss, Caterpillar, Converse and Timberland.

Chief executive, Chris Ronnie, said: “The aspirational and lifestyle end of the market, within which the Original Shoe Company operates, offers us opportunities and will allow us to access new customers and compete more effectively with other players in this area, such as JD, without diluting JJB's strategy of being 'Serious about Sport’”.

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