Puma jumps on counterfeiters

03/01/2008


Athletic footwear and apparel brand Puma has won compensation from rival manufacturers and retailers in China whom it accused of misleading consumers by presenting their own shoes as Puma products.

A court decision in Wenzhou ordered Chinese companies to pay the European brand several thousand dollars in compensation immediately. Puma is pushing for a total payment of around $250,000 in compensation and will pursue the matter further with the Chinese courts.