Apparel and footwear group Kenneth Cole Productions, Inc is to launch the Le Tigre brand at JCPenney this spring. The brand will debut in juniors’ sportswear and is also expected to expand into other categories, such as juniors’ footwear and accessories and young men's apparel, footwear and accessories.

The company has hired former chief executive officer of Le Tigre, LLC, Ryan O'Sullivan, as the divisional president of its new Le Tigre Division. It has retained the existing Le Tigre design team to ensure continuity within the brand.

Mr O'Sullivan describes the “powerful” brand as “a progressive, 'active-inspired' style”.

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