True Religion appoints new Israeli distributor - sportstextiles: Lea SportsTextiles

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True Religion appoints new Israeli distributor

16/01/2008
Denim and sportswear manufacturer True Religion Apparel, Inc. has appointed apparel distributor Positive, Ltd. as its new distributor in Israel for the autumn season. Positive currently represents brands such as Ed-Hardy, Butterfly, Christian Audigier, Rnt, Maschera, and We-r.

Chairman and chief executive officer, Jeffrey Lubell, said: “Israel represents an important strategic market for True Religion as we look to expand our footprint and awareness within the Middle East.”

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