Ashworth to launch new Sunice technical line
Golf-inspired lifestyle sportswear firm Ashworth, Inc. has acquired the Sun Ice and Sunice trademarks from Fletcher Leisure Group Inc (FLG). The company expects to launch a new golf-related technical outerwear line in 2008 under this brand in the US, the UK, Ireland and Europe.
It has established a wholly-owned subsidiary, Sunice Holdings, Inc., which will own the Sun Ice and Sunice trademarks and will focus on the new technical outerwear line. FLG will provide design services for Sunice Holdings, Inc.
The company's three major brands are: Ashworth Collection, a range of high-end sportswear designed to be worn on and off course; Ashworth Authentics and Ashworth Weather Systems, a technical performance line. The firm is also an official apparel licensee of Callaway Golf Company.
