According to reports, US-based golf equipment firm Cleveland Golf has sold performance golf apparel brand Fidra to Goodtimes International Co. Ltd., which is now called Fidra Co. Ltd. The Fidra brand was previously owned by sporting goods retailer Quiksilver, Inc. Quiksilver bought the brand in 2001 from its founder, John Ashworth.

Meanwhile, Cleveland Golf has introduced a new anti-counterfeiting label to prevent the sale of fake goods bearing its logo.

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