3XDRY partnership to branch into new areas
The 3XDRY distribution partnership between Schoeller Technologies AG and Huntsman Textile Effects, established in 2005, really appears to have taken off. The partnership now comprises 28 finishing plants in western and eastern Europe, 25 partner companies in Asia, nine license-holders in the Americas and three in Australia.
Textiles with 3XDRY finish repel water and dirt from the outside and absorb moisture from the inside. Clothing using the finish helps to keep the body dryer, prevent perspiration stains and produce a cooling effect. This can last more than 40 washing cycles and can be renewed through heat treatment.
"We started off in the area of active sports and shirting. Then workwear discovered the benefits of the effect. New areas are being added on an almost monthly basis," says Hans Kohn, COO Schoeller Technologies AG. "We are presently in negotiations with 40 additional companies in order to meet the growing demand.”
It is already used for active sportswear, lifestyle, denim, shirting, golf apparel, career wear, uniforms, fitness and training gear, military wear, workwear, lingerie and sleepwear, equestrian wear and fishing and hunting gear. Brands using the finish include Aigner, Hugo Boss, La Sportiva, Mammut, Puma and The North Face.
Huntsman is responsible for the customer-oriented and quality-conscious tapping of new markets in the technical field, while Schoeller Technologies AG is in charge of marketing, branding and patenting.
