Magic loses a day
Trade show organiser Magic International has revealed that Magic, Wwdmagic, Magic Kids and Sourcing at Magic is to change from four days to three days, as of the summer show, which will take place from August 25-27 in Las Vegas.
“We are responding to our customers, and this decision was based on their requests,” says Chris DeMoulin, executive vice president of Advanstar’s Fashion Group and president of Magic International. “Both exhibitors and buyers told us that a three-day show would allow for a more cost-efficient, time-sensitive and effective use of their resources.”
other modifications include: specific women’s, men’s and streetwear events for targeted networking opportunities; new exhibitor seminars; a seminar for new buyers at the event; and regional meet and greet events for exhibitors and retailers.
