Dick's in league with Lacrosse
Pittsburgh-based sporting equipment, apparel, and footwear retailer Dick's Sporting Goods has signed a multi-year sponsorship agreement with Major League Lacrosse (MLL), the premier professional US outdoor lacrosse league. "Lacrosse has grown tremendously throughout the country over the last several years," said executive vice president and chief marketing officer, Jeffrey Hennion. As an official partner of the league, the retailer will be at liberty to use the MLL and team logos.
The use of helmet cams was one of many new features incorporated into the MLL Game of the Week broadcasts last season. Other features included the use of telestrators and placing microphones on certain players during each game.
Dick’s will be involved with these broadcasts and will become the uniform sponsor of the Denver Outlaws.
