Dow XLA and Igedo co-host fashion events

15/02/2008

Dow XLA is to co-host the upcoming Body Look Innovations Forum and Fashion Shows for the first time alongside international fashion and lifestyle fairs organiser Igedo. Body Look is Northern-Europe’s only international trade fair for body, beach and legwear, held February 10-12 in Düsseldorf, Germany.

Appropriately, Dow XLA fibre can be used to address the chlorine, suntan-lotion, seawater, UV-light and transpiration-related limitations of traditional stretch fibres.

DFS will co-host the daily fashion shows, which will include collections from brands featuring Dow XLA.

The 14th Innovation Forum – Body and Beachwear on February 9 will be co-hosted by the brand. The theme is ‘Catch Me If You Can – Winning and Retaining Customers”.