TaylorMade-adidas Golf sells Maxfli to Dick's Sporting Goods

19/02/2008

TaylorMade-adidas Golf, part of the adidas Group, has sold its Maxfli and related trademarks to Dick's Sporting Goods. The Noodle trademark and all golf ball patents will continue to belong to TaylorMade. The sale took effect on February 11.

The two companies have been business partners for many years and president and CEO of the golf apparel, footwear and equipment company is confident that Dick’s will “do a great job with the Maxfli brand.”