New adidas F50 TUNiT boot launched in Barcelona
The adidas F50 TUNiT was recently unveiled at the Centre Conventiones International Barcelona (CCIB) with the help of international footballers such as Barcelona and Argentina player Lionel Messi.
The players built their own customised F50 football boots on stage from individual components, choosing from several uppers, two different chassis, two different insoles and three stud systems. This allows each player to customise the boot according to personal preference and weather conditions.
The new boot will appear on various football pitches from February 19, and will retail from March 3. Other players endorsing the shoe include David Villa (Valencia CF), Djibril Cissé and Samir Nasri (Olympique de Marseille), Jermain Defoe (Portsmouth FC), Ashley Young (Aston Villa), Christian Wilhelmsson (Deportivo La Coruna), Diego Forlán (Atlético de Madrid) and Arjen Robben, Javier Saviola, Gonzalo Higuaín and Roberto Soldado (Real Madrid).