Skin Cancer Foundation backs Columbia’s sun prot - sportstextiles: Lea SportsTextiles

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Skin Cancer Foundation backs Columbia’s sun protection wear

22/02/2008
Portland-based outdoor apparel and footwear company Columbia Sportswear has received approval from The Skin Cancer Foundation for its new Omni-Shade sun protective apparel line. Columbia is the first global company to receive the foundation’s Seal of Recommendation, which is awarded to sun-protective clothing with a minimum Ultraviolet Protection Factor (UPF) 30. The new Omni-Shade line will be available from March 15.

By providing built-in sun protection, the Omni-Shade line extends Columbia’s “Sun exposure is the main cause of irreversible skin damage including sunburn, premature skin aging and skin cancer. Because recent studies show that clothing may be the most effective way to protect ourselves from these potential health risks, we are partnering with Columbia Sportswear and awarding them our Seal of Recommendation,” said Perry Robins, MD, president, The Skin Cancer Foundation.

Columbia’s Omni-Shade apparel line includes more than 100 UPF rated products for men, women and children which protect against damaging UVA and UVB ultraviolet (UV) rays. Many of the products are also pre-treated with UV inhibiting ingredients. The range offers protection of between UPF 15 and UPF 50.


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