Nike partners French national football team
From January 1, 2011, Nike is to be French Football Federation's (FFF's) equipment supplier. The agreement will be in place until the end of the 2017-2018 season.
"We're very excited to partner with the French team, one of the world's premier teams with a rich heritage and outstanding record on the global and European stage. We're committed to supporting and advancing French football at all levels from the national squad to youth football," said Charles Denson, president of the Nike brand.
Other national teams it partners include Brazil and Holland, while its club teams include Manchester United, Inter Milan and Barcelona.
The company's football revenues have risen from approximately $40 million in the early 1990s to approximately $1.5 billion today. Its acquisition of Umbro, plc, which is set for completion in early March, should also help to raise football related revenues.
