Jordan and Levi’s unveil new line

27/02/2008

Nike subsidiary Jordan Brand and Levi Strauss & Co are to launch their collaborative, limited edition collection, known as 23/501 on March 1. The co-branded men’s line blends both brands’ styles and has an ‘urban’ edge.

The two designers have created a limited edition collection pairing co-branded Air Jordan Retro 1 style sneakers with a pair of Levi’s Original, Button-Fly 501 jeans and a signature t-shirt. The collection features graphic artwork fusing imagery from both brands. The three-piece ensemble will be sold as a set.